Our Board




Tony Smith
Tony co-founded VSA Consult Group in 1985. He is an advocate, practitioner, and master coach of transformational leadership, which empowers the performance of corporate CEOs, executives, public leaders, and entrepreneurs to reach business success that exceeds any reasonable expectation.

"The entire thrust of breakthrough leadership coaching," Tony explains to executives for whom incremental improvement is essential yet insufficient, "is to produce a platform for action and thinking that clearly and specifically accounts for, yet moves decisively beyond, the past, and that would never be predictable based on the past."

A graduate of Harvard College, Class of '69, Tony played for the '68 "miracle" football team, the subject of the inspiring documentary, Harvard Beats Yale, 29-29. Tony holds a Masters in Education from the University of New Hampshire and a Certificate of Advanced Graduate Study in Counseling from Boston University. He is Chairman of the Board for 2030orbust.org which is committed to empower citizens to take direct action to end the climate crisis. He is a former Board member and Co-Chair for Getting Out/Staying Out, a social entrepreneurship organization that reduces recidivism at Rikers Island Correctional Facility from 60+% to under 15%. He is a Global Investor in the Hunger Project, which empowers the most impoverished women in the world to end their own hunger.

Tony is married to Rosa Leader Smith, a master therapist/healer, and has a daughter, Dr. Geneva Smith, who is a force of nature, a visionary leader in the world of anthropology, and a magnificent rugby player.



Joe Rojas
Joe is on a mission to create a world where all entrepreneurs can thrive. He is passionate about business building, and business builders. Founder and CEO of Red Sapiens he has helped dozens of entrepreneurs create million-dollar businesses and then see explosive growth from there. A coach and technology evangelist he will help you design a business that will succeed for you and help you run it. He is always in your corner and always finding solutions. Joe is the author of "How Entrepreneurs Thrive" and has been a speaker at the SAGE summit and on PTI stages nationally.
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